Transform Technical Excellence into Sales Success
Your technical experts are brilliant. But turning their knowledge into content that closes deals?
That’s where things get stuck.
We help engineering companies transform complex expertise into clear, compelling content that drives real business growth.
The
Challenge
You’re Facing
Let’s be direct: McKinsey research shows your technical experts possess 60% more knowledge than what appears in your documentation. That’s valuable expertise trapped in their heads instead of driving your sales.
Simple, Systematic, Successful
We believe in transparency and measurable results. Our technical content service follows a proven system:
1. Knowledge Extraction. We get the valuable insights out of your experts’ heads and onto paper. No more endless meetings.
2. Value Translation. We turn technical capabilities into benefits that different stakeholders actually care about. Each decision maker gets exactly what they need to move forward.
3. Content Creation. We develop clear, compelling materials that maintain technical accuracy while driving decisions. Zero compromises on expertise or impact.
4. Performance Tracking. We believe in measurable results. We track impact and keep improving based on real data.
What to Expect
- 40% faster stakeholder alignment
- 35% shorter sales cycles
- 50% better implementation success
- 35% fewer specification revisions
- 45% more accurate cost calculations
- Stress-free content creation
How We Work Together
We’ll review your current technical content, identify your biggest challenges, and map out clear next steps for moving forward.
During this session, we’ll capture your technical expertise, map your capabilities to stakeholder needs, and develop a comprehensive value translation strategy.
We’ll create your custom content process, establish clear timelines and milestones, and plan the allocation of resources for optimal execution.
We’ll align your team around the strategy, begin developing your content, and implement systems to measure and track impact.
OCEAN: Our Quality Framework
We evaluate and improve your technical content across five essential areas:
ORIGINALITY
Fresh approaches that make your expertise stand out.
CLARITY
Complex ideas made clear, never dumbed down.
EXPERTISE
Showcase your knowledge in ways that drive decisions.
AUDIENCE ALIGNMENT
Each stakeholder gets it, in their language.
NARRATIVE
Turn static documents into conversation starters
Ready to Transform Your Technical Content?
Start with our quick assessment tool. In just 45 minutes, you’ll learn:
– How your current content performs
– Where your biggest opportunities lie
– What to do next
Our Guarantee
Just like our SEO services, we believe in minimising your risk:
– Clear, measurable objectives set upfront
– Regular performance tracking
– Refundable deposit if we don’t meet minimum metrics
